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| Dj Fresh (http://www.fivefm.co.za/) |
While I was reading the feature about social media and public figures on the website called tnw.com I asked myself what is the importance of using social media in the entertainment industry? What are the outcomes-good or bad? What effect does it have in the entertainment industry? but while the reading continues I realised that how do our public figures publicise and promote themselves to the public. Social media seem to be the new favourite medium for brands and public figures to directly announce information to their target audience, now celebrities are taking to well-populated social sites to reach out to their core markets.
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| Social Media platforms (http://www.socialmediatoday.com/) |
Celebrities like Dj Sbu, Dj Fresh, Bonang Matheba and Tbo Touch are the one of the example who use social media to promote their tours, upcoming events and important announcements. After reading this feature I saw the importance of social media in the entertainment industry and how can benefit them, if our celebrities can learn how to push their careers through social media, there's a lot to benefit not only about posting personal posts but to publish about their upcoming albums, their weekend gig guides, about their new projects and lot more.
Using social media in the industries is an advantage for them to reach their fans and and keep them updated.But there are also dissadvantage for using social media in the industries because people may leave bad comments that will negatively affect their industries.
ReplyDeletetalking about bad comments;it depends on you as an individual on how you manage it.if you handle it positivly you'll gain publicity positively.
Deletethe way social media is so useful i don't think people will need publicist to help them promte them
ReplyDeletewe leave in the information age and many people have turn to social media as their source of information, so using social media in the entertaintment industry is an advantage because they get to reach a variety of fans and fans of different backgrounds. few people today use news papers to follow up on what is new in the entertaintment industry,to people social media gets them news about their favourite artist fast and the language used in social media attracts people to it.I think more brands in the entertainment indurstry should use social media as one of their primary source of giving out information to the public.
ReplyDeleteAs you're saying few celebrities use to rely on newspapers to get publicity because of these social media(s)
DeleteEveryone had realise the impact and the time we spend on social network, especial the youth are social media mediated, so is easy for entertainment industry to promote anything to different people who are in different place, i think social media take it to the edge of technology revolution, we connect where ever we are chats with celebraties and expireince personal contact.
ReplyDeleteits advantage is that it is mobile, you can communicate with you community where ever you are and it affordable compare to advertising
DeleteUsing social media nowadays is a realli good thing but it all depends on how the public and the people that support you promote what youre doing.
ReplyDeleteaxectly what you're saying to the public, its what public will percieve you as a public figure.posting positive posts they will also comment positively
DeleteHave you ever stopped to think about the importance of social media on your online business? Just a few short years ago, social media didn’t even exist and yet today we could not see ourselves without it.
ReplyDeleteToday social media is so much more than a website our children use to talk to their friends. Everybody from big business to independent business owners are using some form of social media marketing plan in their day to day lives.
briefly; social media can be taken as more effective,fast,easy to access,freindly and more rewarding than websites
DeleteSocial media has really taken over. it is a wise thing for every celebrity to use social media to conect with his fans. social media allows oue celebrities to tell us each and evrything that they need to no matter the time or context, it is immidiate feedback and allows a two-way communication.at this time and age it will be suprisisng that there is still a celebrity that is not on social media.
ReplyDeleteofcourse immidiate feedback that what we call (in a PR point of view) a two way symetric communication
Deletesocial media has simplified the lives of many, most celebs are using it as a tool to promote their brands as well as where they'll be perfoming and hosting gigs.
ReplyDeletethis type of promoting started in overseas particularly in US, but it increasingly more effective and useful in our local entertainment industry...
Deletewow that goes to show that we are a learning nation,it is the best way of promiting our brands.
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