Music in South Africa is percieved as one of the art that have the positive effect in our local art and culture's productivity. But what heppenss if our artists are bieng treated in a different standard? What's a use if this continues or does South Africa have such thing called "gap between artists"? according to the fearture on the website called ewt.co.za which is the entertainment website there is still an imbalance in our local music industry. My concerns lies on- when you look the way our artists are being treated in terms of the media coverage and the way we (as public) percieve our artists is totally different.
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| Live-sabc's music show |
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| ABOVE: Afrotainment which is the record lebel company based in Durban. |
Its rare to see traditional artist performing on our national television channels especially in the music related programes and even to hear their music being played in radio stations is rare-why and what cause of this? Is traditional music boring and outdated? After reading this feature I then realised that the problem lies not only to the media by to us as communities- the way we percieve them, lack of communication between their management and their target audiences, some of them they don't even know how to market and publicize an artist through the media channels.
i think a lot of traditional musicians together with their management still need a lot of education on how to market themselves and reach their target audience. some programmes are trying though just like ROOTS on SABC1
ReplyDeletebut roots is only 30minutes its not enough
DeleteMedia underestimate the talent of traditional musicians, its not like they are not educated... i like what ukhozi fm is doing, they have this SIGIYA NGENGOMA programme... it shows that they also support traditional music
ReplyDeletebut the problem is that commercial radio stations dont play traditional music
DeleteI think is because of lack of marketing as Siphokazi said.And many radio stations in South Africa are playing international music than the local one.It shows the lack of support from the media and lack of marketing as well
ReplyDeletewe need to challenge the our local media, they are the one who can promote our music but they dont.
DeleteJah its a huge problem South African music is facing today,international is more recognised than local in our radio stations.I think this must change because is turning South African music into nothing while international is benefiting.
ReplyDeletei like your quote "SA music into nothing while international is benefiting" we concerntrate on other's work while we destroying ours.
Deletei think that it may not be boring to its interested people but this type of music need a good marketing strategy because not everyone is aware of this type of music.
ReplyDeletebut this music, is the first music we know in our childhood, why now people change into international music?
Deletemarketing strategies are not recognised and implement in the industries so the Question is how do you suggest the are be introduced
ReplyDeletethe problem is that people take this type of music as old fashion or outdated.as PRP we need to implement marketing strategies
DeleteWhat happene to being Proudly South Africans? we are following more western culture and forgetting our own.
ReplyDeletewe benefiting them while we are destroying our culture and our art industry
Deleteeech and every genre has its own target audience, and i think that those who manage and market traditional music are not doing enough to get their artist heard on the right platforms, ukhozi fm is the only radio station that is doing its bit to contribute to the growth of the maskandi music and the rest are just doing absolute nothing.
ReplyDeletein other words you're trying to say traditional music PRP's are lack commitment?
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