KANYE WEST TO ROCK SOUTH AFRICA

Its official the multiple-award winning rapper Kanye West is set to jet to our shores next year to perform for one night only.



LIVE IN SA: kanye West to rock SA
next year. www.castlelite.co.za



The event, which will be sponsored by alcohol beverage maker Castle Lite, is said to be scheduled for 2 February 2013, when Kanye West will perform to his fans at an undisclosed venue in Johannesburg. Brand campaign manager of Castle Lite Khayakazi Dyantyi said: "Yes, it is true we are bringing Kanye West next year, for a one-night-only event".

 Lately, it seems there is some tight competition between beer providers as they bring international stars to perform in South Africa following Hansa Pilsener bringing Usher  earlier this year.

WHY CASTLE LITE SPONSORING THE EVENT?

• Sponsorship is one of the main communication practise that allows an organisation to gain publicity at large
•  according to Castle Lite, this is one of their communication methods that allows them to communicate with  their target market.
• This event will bring international recognition
•  Most of the Castle Lite target audiences are men, and most target audiences of Kanye West are men, so that is why they chose to bring him. 



BRING-IT-UP: Castle lite brings another
cool experience with Kanye West.
www.castlelite.co.za



This year the brand brought singer Drake to perform at Gallagher Estate and next year the brand hopes to host 6 000 guests to live the experience with Kanye West. Limited tickets are expected to go on sale at Computicket from 28 September 2012, priced from R650 for a standard ticket to R1 000 for limited golden circle tickets. 

  

e-TV: ROLLING WITH KELLY KHUMALO



ABOVE: Rolling Kelly is on screen live on e-tv
source: www.etv.co.za



Rolling with Kelly Khumalo...I know some of you know very well what I am talking about, e-TV brings another "Rolling"celebrity profile show for the second season. I was quiet surprise when I first seen "Rolling with Kelly Khumalo-uncovered" show on Sunday at 18:30, to me, it was like ohh!! this show is back!...whose the show is all about? in couple of minutes I found that its Kelly Khumalo, guess what came first into my mind-I asked myself "is Kelly still exist in this industry?

In a communication point point of view or in a public relations angle I can say e-TV deserve to be given a thumbs-up on what they are doing in keeping our public figures close to us. This is a rare opportunity that allows celebrity to share his/her private life with his/her fans, this benefits and boost the chosen celebrity's image.



ON SCREEN: Rolling with Kelly, episode 1
. source www.etv.co.za



To be more specific, we all know Kelly's image, starting from her positive media reputation around 2003 until it turned dramatically into being negative especially when she became drug edict...to her fiance's scandal "Jub Jub"in 2010. From that time we seen Kelly going up-and-down, the media reports also played its role in ruining her reputation, but now it seems that Kelly is back with more fire than before. What e-TV did to ensure that our public figures keep in-touch with us as public by introducing such show its marvellous. After this show I realised that the media have a role in building and destroying someone's image.

SABC1 BRINGS NEW SHOWS



OUT: Live going off air
source www.sabc.co.za



SABC1 has made a few changes to their programming,after a lot of complaints about their programmes, according to their statement there are programs that are going to replaced by the new up coming programs as from September 2012. Some of them are as follows:



1. LIVE AMP replaces LIVE

The current season of Live ended on Friday 31 August 2012 will be replaced by LIVE AMP which is a new show starting airing on Friday 14 September 2012 (today) at 21h00, as we know that Bonang is no longer a part of the team, private auditions for male anchor to join Luthando are already conducted.



DONE WITH YOU: Jika majika also
going off. www.sabc.co.za



2. TURN IT OUT STREET BATTLE replaces JIKA MAJIKA

 At last, season 10 of Jika Majika ends mid October 2012 and the second season of Turn-It-Out-Street- Battles will take over from Wednesday 24th at 19h00 with new presenter. This show deals with youth from streets of South Africa to showcase their dancing talent, presenter and judges are not yet confirmed.

3. FAN BASE replaces JAM ALLY



ABOVE: Jam Ally to be replaced by
Fan Base. source www.sabc.co.za



Can you believe it?... Jam Ally is out... after more than 15 year on SABC 1, the current season of Jam Ally (S26) will be off after the final episode airs on Friday 21 September 2012- a brand new show called Fan Base will take over from Friday 28 September 2012 at 18:30. Fan Base is a playful, light-hearted and fun-filled music variety show, the presenter is non other than Zulu Boy.

For more info you can visit www.mysabc1.blogspot.com.