GAP BETWEEN OUR MUSICIANS



Live-sabc's music show

 Music in South Africa is percieved as one of the art that have the positive effect in our local art and culture's productivity. But what heppenss if our artists are bieng treated in a different standard? What's a use if this continues or does South Africa have such thing called "gap between artists"? according to the fearture on the website called ewt.co.za which is the entertainment website there is still an imbalance in our local music industry. My concerns lies on- when you look the way our artists are being treated in terms of the media coverage and the way we (as public) percieve our artists is totally different.


ABOVE: Afrotainment which is the record
lebel company based in Durban.



 Its rare to see traditional artist performing on our national television channels especially in the music related programes and even to hear their music being played in radio stations is rare-why and what cause of this? Is traditional music boring and outdated? After reading this feature I then realised that the problem lies not only to the media by to us as communities- the way we percieve them, lack of communication between their management and their target audiences, some of them they don't even know how to market and publicize an artist through the media channels.

2012 MTN RADIO AWARDS: UKHOZI FM'S STILL THE BEST

MTN Radio Awards 2012
(http://www.mtnradioawrds.co.za/)

What make other radio stations seem bigger and better than other radio stations? Is there such thing? What other radio stations can learn from other successful radio stations? While I was searching the winners of the 2012 MTN radio awards I wasn't surprised to see uKhozi fm (SABC radio station) scoring nine awards in one nights out of eleven nominations (the MTN radio awards was held in Johannesburg last weekend on the 14th April). I continued looking other radio stations hoping that they did the same but I found that most of them got one, two or three awards each, of which led me asking myself what is wrong with other radio stations? What strategies and techniques uKhozi fm uses to gain such publicity and to be the public favourite.



SABC radio station UKhozi fm
 (http://www.ukhozifm.co.za/)

 Each radio station has its own loyal listeners who always backup their radio stations, but what happened when it comes to votes? radio stations like Umhlobo wenene fm, Lesidi fm, Thobela fm have also a huge listenership -what happened to them? Out of all awards, the most wanted award was "the station of the year" which also taken by uKhozi fm of which led this radio station call (what they did this year's awards) as "OPERATION MBOH", by saying this, they're trying to show that they're big, bosses, strong, capable and passionate of what they're doing.

OUR PUBLIC FIGURES: HOW DO THEY USE SOCIAL MEDIA?




Dj Fresh (http://www.fivefm.co.za/)

 

While I was reading the feature about social media and public figures on the website called tnw.com I asked myself what is the importance of using social media in the entertainment industry? What are the outcomes-good or bad? What effect does it have in the entertainment industry? but while the reading continues I realised that how do our public figures publicise and promote themselves to the public. Social media seem to be the new favourite medium for brands and public figures to directly announce information to their target audience, now celebrities are taking to well-populated social sites to reach out to their core markets.




Social Media  platforms (http://www.socialmediatoday.com/)

 

Celebrities like Dj Sbu, Dj Fresh, Bonang Matheba and Tbo Touch are the one of the example who use social media to promote their tours, upcoming events and important announcements. After reading this feature I saw the importance of social media in the entertainment industry and how can benefit them, if our celebrities can learn how to push their careers through social media, there's a lot to benefit not only about posting personal posts but to publish about their upcoming albums, their weekend gig guides, about their new projects and lot more.